The complexity and pace of change in today’s marketplace has required organizations to be more flexible and adaptive than ever before. One consequence of this dynamic is that coordination and work processes are increasingly occuring through informal networks rather than formal structures. Uncovering these informal networks is vital to a company’s ability to leverage them.
Social Network Analysis is a powerful tool that illustrates visible patters of information sharing within and across strategically important networks. With roots from Social Psychology and Cultural Anthropology, social networking is gaining prominence as a key tool in understanding organizational dynamics.
- Network analysis has been used to:
- Support Partnerships and Alliances
- Ensure Strategy Execution
- Collaboration and Decision Making in Top Leadership
- Integration of Networks Across Core Processes
- Promote Innovation
- Ensure Integration Post-Merger or After Large-Scale Change
- Personal Networks and Leadership Development